![]() “How’d you like to learn how to pull your audience into your content by taking advantage of an innate human behavior? The trick is to withhold a key piece of information till later in the piece so the reader is compelled to keep reading.Įxample From: How to Pull Readers Into Your Content Instantly by Derek Halpern Sometimes known as “the tease,” this approach is a little sneaky, but especially powerful. Withhold a Compelling Piece of Information I look at this as an opportunity for growth.” 7. I don’t look at this health issue as an anchor. “I was recently diagnosed with testicular cancer. Also, if you have a history of writing posts that are all business, you may want to ease into a post that delves into personal stuff.Įxample From: How Cancer Changed My Blog by Karl Staib This is not something that should be used as a “tactic,” but rather as a true expression of your own personality and desire for transparency. This is a great way to establish a deeper connection with your readers. “Workers distracted by email and phone calls suffer a fall in IQ more than twice that found in marijuana smokers, new research has claimed.” 6. Sensationalism sells, especially when it’s true.Įxample From: ‘ Infomania’ worse than mairjuana If you’ve ever read the cover of a supermarket tabloid like the National Enquirer, or the New York Post, you know how powerful this approach can be. If you agreed with the second two, you’ve got a growth mindset.” 5. “If you agreed with the first two statements, you’re coming from a fixed mindset. You can become a world-class expert through enough practice, whatever your starting point.Some people are creative, others aren’t.As above, make your question relevant to your reader and the article itself.Įxample From: How to Change Your Mindset for Growth by Ali Luke I don’t know about you, but I love multiple-choice questions. Ask a Multiple Choice QuestionĪ variation on the question technique above, the multiple-choice question is another great way to engage your reader. “What do people say about you when you’re not around?” 4. Avoid any questions that can be answered with “no” or “who cares.” In other words, always make your question relevant to your reader’s needs.Įxample From: How to Make People Love You When You’re Not Around – Be A VIP ! by David Wright Your reader will do the same thing, and you’ll immediately engage them in a conversation. When someone asks you a question, you almost can’t help but think of an answer. “It will please some of you to know that I almost titled this article ‘What’s My Name, Bitch?’ it will please the rest of you to know that I realized not everyone spends as much time watching hardcore porn as I do and begrudgingly decided against it.” 3. When done tastefully (and sometimes not so tastefully), it’s bound to make people take notice.Įxample From: Who The Hell Are YOU? by Naomi Dunford ![]() So don’t be afraid to let loose now and again. The Quirky/Funny Opening Sentence or ParagraphĪ little personality goes a long way, especially on a business blog. “Want to maximize sharing of your content on Facebook? Here are seven tips that are sure to help.” 2. ![]() This method seems to be especially useful for list posts with a compelling and descriptive title.Įxample From: 7 Ways to Get Your Blog Posts Shared On Facebook by Dan Zarella If you want to get it right, try one of these 10 clever ways to open your next blog post with a bang. Journalists call this critical, introductory section the “lede,” and when properly executed, it’s the bridge that carries your reader from an attention-grabbing headline to the body of your blog post. After the title, however, the first few sentences of your article are certainly the most important part. Without a compelling title, your reader won’t even get to the first sentence. We all know the most important part of any article is the title. Of such a progression of sentences, each tugging the reader forward until … safely hooked, a writer constructs that fateful unit: the lead.” And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. “The most important sentence in any article is the first one. ![]()
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